Sumeet SonkusareSomething’s not quite right with D2CBetween 2020 and 2022, the surging popularity of D2C brands, triggered in part by the pandemic, led to eye-catching investments in the…Mar 27, 2023Mar 27, 2023
Sumeet SonkusareTime: That Sneaky Little bas**rdTime — that sneaky little bas**rdMar 17, 2023Mar 17, 2023
Sumeet SonkusareWhat happens when an unstoppable force meets an immovable object?‘Unstoppable force’ and ‘immovable object’ — these two entities exist only in the realm of philosophy (and fantasy), and so we may never…May 30, 2021May 30, 2021
Sumeet SonkusareScience is stupid. Is it or are we?News 1: ‘Mob attacks vaccine team in Ujjain village’– ToI, 25th May, 2021May 25, 2021May 25, 2021
Sumeet SonkusareMe, my first love and the cat !“Growling, she turned around and, with open claws, jumped on me.” I was in the middle of narrating my horrifying experience with a feline…Apr 17, 2021Apr 17, 2021
Sumeet SonkusareIPL — Destiny’s Favourite ChildThe annual cricketing jamboree, IPL, begins tonight, when the dominant leader (Mumbai) will meet the perennial dreamer (Bangalore) to…Apr 9, 2021Apr 9, 2021
Sumeet SonkusareVi, the savior — the branding story we hope to hear!How do you make someone fall in love with you, a second time?Sep 27, 2020Sep 27, 2020
Sumeet SonkusarePlaying Russian roulette with Covid-19 vaccineLet’s get some contextAug 16, 2020Aug 16, 2020
Sumeet SonkusareIn search of a lost memoryYay! It was less a cry of exultation & more a sigh of relief.Jul 25, 2020Jul 25, 2020
